> For the complete documentation index, see [llms.txt](https://docs.tagfly.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tagfly.io/google-ads/tagfly-google-ads-conversion-tracking-setup-guide.md).

# TagFly Google Ads Conversion Tracking Setup Guide

## Connect your Google Account & Customer ID

* Sign in with your Google account and authorize access to the TagFly app

<figure><img src="/files/XWPA02kEHvsHQuocDkNR" alt=""><figcaption></figcaption></figure>

* From the dropdown, select the **Google Ads Customer ID** you want to connect.

<figure><img src="/files/gWWc4PeZDrDuBkYZOdDH" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**If the dropdown shows "No data"**:&#x20;

This means you don’t have an active Google Ads account. Please go to [Google Ads](https://ads.google.com) to create one before continuing.
{% endhint %}

## Choose Conversion Value

Decide what to include in your conversion value calculation:

* **Shipping** – Adds shipping fees to the value.
* **Taxes** – Adds tax fees to the value.
* **Discount** – Uses the final amount after discounts.

{% hint style="info" %}
If an option is not selected, its fee will be excluded from the conversion value.
{% endhint %}

<figure><img src="/files/aAA9cDShVbH549mCwofN" alt=""><figcaption></figcaption></figure>

**Example:**

* **Total Price:** $100 (includes $10 shipping, $5 tax, and a $15 discount applied)

| Selected Options                       | Formula                | Conversion Value  |
| -------------------------------------- | ---------------------- | ----------------- |
| All selected (Shipping, Tax, Discount) | Total Price            | $100              |
| Shipping not selected                  | Total Price – Shipping | $100 – $10 = $90  |
| Taxes not selected                     | Total Price – Taxes    | $100 – $5 = $95   |
| Discount not selected                  | Total Price + Discount | $100 + $15 = $115 |

## **Select Conversion Events to Track**

Choose the events (e.g., purchase, add to cart) you want to track — TagFly will automatically create the corresponding conversion actions in Google Ads.

<figure><img src="/files/XRSfOgsQOD0rFTuqJdO7" alt=""><figcaption><p>Choose events you want to track via TagFly's server-side</p></figcaption></figure>

{% hint style="info" %}
**If an error screen appears, it may be caused by one of the following:**

* The connected account must be a standard Google Ads account (not created via MCC).
* Make sure you’ve accepted **all required permissions** when connecting your Google account.
* Your account must have *Standard or Admin-level permissions.*
* If a conversion action was **previously created and deleted** using TagFly, Google may block its recreation. In this case, please add it back by retrieving the conversion from the trash: <https://prnt.sc/ocxtQHpZsefW>
  {% endhint %}

<figure><img src="/files/N8MNsvGhtorzoNX4V4h9" alt=""><figcaption><p>Error screen while creating conversion actions</p></figcaption></figure>

✅ Once you see a **Conversion Action CTID**, your conversion events have been created successfully in your Google Ads account.

<figure><img src="/files/5CZZnxmNzag696cONMXe" alt=""><figcaption></figcaption></figure>

If you have any issues setting up Google Ads, feel free to contact us anytime; we're always here to assist you 24/7!

## Choose Transaction Identifier

Select how each order will be identified in your reports:

* **Order ID**: The unique ID of the order in Shopify (e.g., `987654321`).
* **Order Name**: The name of the order (e.g., `#1234`).
* **Order Number**: The numerical order reference (e.g., `1234`).

<figure><img src="/files/0umHUf4cauVsaGXoyEA5" alt=""><figcaption></figcaption></figure>

## **Choose Product Identifier**

Finally, decide how products in the cart should be tracked:

* **Product ID** – The main identifier for the product.
* **Variant ID** – Tracks specific product variations instead of general product IDs.

<figure><img src="/files/3GUwpvaaVlKUx0KlfEVu" alt=""><figcaption></figcaption></figure>

🎉You’re all set! Your Google Ads destination is now successfully connected.

{% hint style="info" %}
**Note**: Google Ads may take **3 to 6 hours** to review and activate conversion tracking. Please wait before launching ads to ensure all events are tracked correctly.
{% endhint %}

That's it! If you have any concerns with the app setup, we’re here to assist you every step of the way. Feel free to contact us through the **in-app chat** or [**schedule a meeting**](https://xipatcorp.sg.larksuite.com/scheduler/bb6af6fed45399f1) with our team.