---
description: >-
  Learn how to generate your Snapchat Access Token to enable server-side
  tracking.
---

# How to find Snapchat Conversion Access Token

## Step 1: Navigate to your Business Dashboard

Access the [Snapchat Event Manager](https://ads.snapchat.com/) -> Business Dashboard.

<figure><img src="https://1144253429-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6MBfYCwydxsHKqFQVY7j%2Fuploads%2FCQ4ZjTKM0orZsXTu5JTm%2Fimage.png?alt=media&#x26;token=6fa4788a-0a96-4199-91c8-0cf8455d2394" alt=""><figcaption></figcaption></figure>

## Step 2: Navigate to Business Details

<figure><img src="https://1144253429-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6MBfYCwydxsHKqFQVY7j%2Fuploads%2FXSg74poPmbXrnfuLjZX8%2Fimage.png?alt=media&#x26;token=eb09239a-787d-457e-8313-54c0586dd78b" alt=""><figcaption></figcaption></figure>

## Step 3: Generate or retrieve your Access Token

<figure><img src="https://1144253429-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6MBfYCwydxsHKqFQVY7j%2Fuploads%2FIL1zfCUMK3oR5xFUQPUv%2Fimage.png?alt=media&#x26;token=b4638b54-b873-4746-9f77-e26ab8a7a7bb" alt=""><figcaption></figcaption></figure>

You can generate a new token or copy an existing one and paste it into TagFly.
