> For the complete documentation index, see [llms.txt](https://docs.tagfly.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tagfly.io/bing-ads/how-to-create-a-new-uet-tag-in-your-microsoft-ads-account.md).

# How to Create a New UET Tag in Your Microsoft Ads Account

* **Log in** to your [**Microsoft Advertising**](https://ads.microsoft.com/Auth?n1pq=caa99776-08b3-4042-af2f-c58389d6f11f\&fdmkt=en-ph\&fdiso=ph\&fdtz=8)**.**
* In the left-hand menu, go to **Conversions** > **UET Tag**.
* Click the **+ Create** button to add a new UET Tag.

<figure><img src="/files/JIwWMEWVhmEyyiaP02Gn" alt=""><figcaption></figcaption></figure>

* Enter a **Tag Name** and an optional **Description**, then click **Next**.

<figure><img src="/files/wHrFzfo7HZNeFN2Fisr3" alt=""><figcaption></figcaption></figure>

* On the **Set up tagging** step, select **Install the tag yourself**, then click **Next**

<figure><img src="/files/W49N6SMxXzGlIJybpwEN" alt=""><figcaption></figcaption></figure>

* In the next step, just click **Next**—no additional setup needed.&#x20;

*TagFly will take care of all the tracking setup for you.*

<figure><img src="/files/D0q2NMPnLvtV1q8FAp8t" alt=""><figcaption></figcaption></figure>

* Click **Done** to finish.

✅ You’re all set!