How to Create a New UET Tag in Your Microsoft Ads Account

• Log in to your Microsoft Advertising.

• In the left-hand menu, go to Conversions > UET Tag.

• Click the + Create button to add a new UET Tag.

• Enter a Tag Name and an optional Description, then click Next.

• On the Set up tagging step, select Install the tag yourself, then click Next

• In the next step, just click Next—no additional setup needed.

TagFly will take care of all the tracking setup for you.

• Click Done to finish.

✅ You’re all set!