> For the complete documentation index, see [llms.txt](https://docs.tagfly.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tagfly.io/google-ads/tagfly-google-ads-conversion-tracking-setup-guide.md).
# TagFly Google Ads Conversion Tracking Setup Guide
Learn how to connect and track Google Ads conversions in just a few steps
## Connect your Google Account & Customer ID
* Sign in with your Google account and authorize access to the TagFly app
* From the dropdown, select the **Google Ads Customer ID** you want to connect.
{% hint style="info" %}
**If the dropdown shows "No data"**:
This means you don’t have an active Google Ads account. Please go to [Google Ads](https://ads.google.com) to create one before continuing.
{% endhint %}
## Choose Conversion Value
Decide what to include in your conversion value calculation:
* **Shipping** – Adds shipping fees to the value.
* **Taxes** – Adds tax fees to the value.
* **Discount** – Uses the final amount after discounts.
{% hint style="info" %}
If an option is not selected, its fee will be excluded from the conversion value.
{% endhint %}
**Example:**
* **Total Price:** $100 (includes $10 shipping, $5 tax, and a $15 discount applied)
| Selected Options | Formula | Conversion Value |
| -------------------------------------- | ---------------------- | ----------------- |
| All selected (Shipping, Tax, Discount) | Total Price | $100 |
| Shipping not selected | Total Price – Shipping | $100 – $10 = $90 |
| Taxes not selected | Total Price – Taxes | $100 – $5 = $95 |
| Discount not selected | Total Price + Discount | $100 + $15 = $115 |
## **Select Conversion Events to Track**
Choose the events (e.g., purchase, add to cart) you want to track — TagFly will automatically create the corresponding conversion actions in Google Ads.
Choose events you want to track via TagFly's server-side
{% hint style="info" %}
**If an error screen appears, it may be caused by one of the following:**
* The connected account must be a standard Google Ads account (not created via MCC).
* Make sure you’ve accepted **all required permissions** when connecting your Google account.
* Your account must have *Standard or Admin-level permissions.*
* If a conversion action was **previously created and deleted** using TagFly, Google may block its recreation. In this case, please add it back by retrieving the conversion from the trash:
{% endhint %}
Error screen while creating conversion actions
✅ Once you see a **Conversion Action CTID**, your conversion events have been created successfully in your Google Ads account.
If you have any issues setting up Google Ads, feel free to contact us anytime; we're always here to assist you 24/7!
## Choose Transaction Identifier
Select how each order will be identified in your reports:
* **Order ID**: The unique ID of the order in Shopify (e.g., `987654321`).
* **Order Name**: The name of the order (e.g., `#1234`).
* **Order Number**: The numerical order reference (e.g., `1234`).
## **Choose Product Identifier**
Finally, decide how products in the cart should be tracked:
* **Product ID** – The main identifier for the product.
* **Variant ID** – Tracks specific product variations instead of general product IDs.
🎉You’re all set! Your Google Ads destination is now successfully connected.
{% hint style="info" %}
**Note**: Google Ads may take **3 to 6 hours** to review and activate conversion tracking. Please wait before launching ads to ensure all events are tracked correctly.
{% endhint %}
That's it! If you have any concerns with the app setup, we’re here to assist you every step of the way. Feel free to contact us through the **in-app chat** or [**schedule a meeting**](https://xipatcorp.sg.larksuite.com/scheduler/bb6af6fed45399f1) with our team.
