Microsoft (Bing) Ads conversion tracking set up guide

Learn how to set up tracking for Microsoft Ads in under a minute with TagFly

Locate UET Tag ID

To set up Microsoft (Bing) Ads conversion tracking, you’ll need a UET Tag ID.

• Sign in to your Microsoft Ads account.

• Go to Tools > Conversions and select UET Tag.

• Locate the Tag ID section — the combination of numbers you see is your UET Tag ID (e.g., 1111111).

If you want to create a new UET Tag for conversion tracking, you can follow our guide here.

Enter Microsoft (Bing) Ads settings in TagFly

• Copy the Tag ID of the UET tag you want to track and pass it to TagFly app.

Copy the Tag ID of the UET tag you want to track and pass it to TagFly app.

• Select your event you want TagFly to track (e.g., purchase, page view, etc.)

✅ That’s it! Your Microsoft Ads tracking is now active.

Verify Tag status

Once connected, TagFly will automatically send your selected events to Microsoft Ads. You can monitor the event data in your Microsoft Ads dashboard.

Events sent by TagFly server-side tracking

Note: It can take up to 24 hours for the UET tag to become active.

🚨 Important:

If you’ve previously installed Microsoft’s UET tracking code manually, make sure to remove it to prevent duplicate event tracking.

If you have any concerns with the app setup, we’re here to assist you every step of the way. Feel free to contact us through the in-app chat or schedule a meeting with our team.

Next steps

To start tracking the results of your ad campaigns, you need to set up conversion goals. Follow this guide to configure your conversion goals to work seamlessly with TagFly.