TagFly Google Ads Conversion Tracking Setup Guide

Learn how to connect and track Google Ads conversions in just a few steps

Connect your Google Account & Customer ID

  • Sign in with your Google account and authorize access to the TagFly app

  • From the dropdown, select the Google Ads Customer ID you want to connect.

If the dropdown shows "No data":

This means you don’t have an active Google Ads account. Please go to Google Ads to create one before continuing.

Choose Conversion Value

Decide what to include in your conversion value calculation:

  • Shipping – Adds shipping fees to the value.

  • Taxes – Adds tax fees to the value.

  • Discount – Uses the final amount after discounts.

If an option is not selected, its fee will be excluded from the conversion value.

Example:

  • Total Price: $100 (includes $10 shipping, $5 tax, and a $15 discount applied)

Selected Options
Formula
Conversion Value

All selected (Shipping, Tax, Discount)

Total Price

$100

Shipping not selected

Total Price – Shipping

$100 – $10 = $90

Taxes not selected

Total Price – Taxes

$100 – $5 = $95

Discount not selected

Total Price + Discount

$100 + $15 = $115

Select Conversion Events to Track

Choose the events (e.g., purchase, add to cart) you want to track — TagFly will automatically create the corresponding conversion actions in Google Ads.

Choose events you want to track via TagFly's server-side

If an error screen appears, it may be caused by one of the following:

  • The connected account must be a standard Google Ads account (not created via MCC).

  • Make sure you’ve accepted all required permissions when connecting your Google account.

  • Your account must have Standard or Admin-level permissions.

  • If a conversion action was previously created and deleted using TagFly, Google may block its recreation. In this case, please add it back by retrieving the conversion from the trash: https://prnt.sc/ocxtQHpZsefW

Error screen while creating conversion actions

✅ Once you see a Conversion Action CTID, your conversion events have been created successfully in your Google Ads account.

If you have any issues setting up Google Ads, feel free to contact us anytime; we're always here to assist you 24/7!

Choose Transaction Identifier

Select how each order will be identified in your reports:

  • Order ID: The unique ID of the order in Shopify (e.g., 987654321).

  • Order Name: The name of the order (e.g., #1234).

  • Order Number: The numerical order reference (e.g., 1234).

Choose Product Identifier

Finally, decide how products in the cart should be tracked:

  • Product ID – The main identifier for the product.

  • Variant ID – Tracks specific product variations instead of general product IDs.

🎉You’re all set! Your Google Ads destination is now successfully connected.

Note: Google Ads may take 3 to 6 hours to review and activate conversion tracking. Please wait before launching ads to ensure all events are tracked correctly.

That's it! If you have any concerns with the app setup, we’re here to assist you every step of the way. Feel free to contact us through the in-app chat or schedule a meeting with our team.

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